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7 things Strategy is NOT

by | Strategy

7 things Strategy is NOT 1) Strategy isn’t a to-do list item Setting up an hour tomorrow afternoon to “work on strategy” likely won’t yield much. It’s something that evolves and develops over weeks–months. Think of it like a pilot...

7 components to building a brand

by | Strategy

7 components to building a brand A brand is not a company and a company is not a brand. Many people like to think of a brand like a relationship. I’ve also heard it described as a perceived expectation. For example, when I go to sit in a BMW car —...

Should you worry about an SEO strategy?

by | SEO

Should you worry about an SEO strategy? A lot of our clients come to us because they are interested in building their search engine rankings. While it is true that SEO is a very crucial  component to having users find your website, it doesn’t always mean that you...

A way too heady discussion of conversion and ROI

by | Marketing

A way too heady discussion of conversion and ROI At globalseven we get asked a ton about social media ROI and conversion rates. Unfortunately, any conversation about those two subjects seems to be rather dry and boring. I hope you forgive me for the heady and dry...

The Secret to Social Media Success

by | Marketing

The Secret to Social Media Success I sat in a 2hr marketing meeting today for a client that I dearly love. We have been trying to get his brand of the ground for quite sometime with marginal success. As we sat together discussing the opportunities and throwing ideas...