Blog
Giving Thanks & Giving Back: Reputation, Community Engagement, and Digital Marketing for Nonprofits (and Small Businesses)
As November rolls around, the spirit of gratitude fills the air. It’s the time of year when inboxes fill with “thank you” messages, communities come together to support meaningful causes, and businesses and nonprofits alike reflect on the year gone by. But for digital...
Your 2025 AI Marketing Checklist (What Smart Businesses Are Doing Now)
Artificial intelligence isn’t a trend anymore—it’s the new foundation of how marketing works. Whether you’re a small business, nonprofit, or ministry here in Fort Collins, Colorado, the question isn’t if you’ll use AI in your marketing strategy—it’s how well you’ll...
2025 Guide: How to Rank on AI Searches in Fort Collins, CO
The way people search online is changing faster than ever. In 2025, artificial intelligence isn’t just powering search engines — it is the search engine. Platforms like Google’s Gemini-powered AI Overviews, Bing Copilot, and other conversational tools are reshaping...
Back-to-School Season Starts Now: How to Prep Your Digital Campaigns for August and September
As August kicks off, the phrase “back to school” is everywhere. While it might seem most relevant to schools, retailers, or education companies, the truth is that back-to-school season impacts nearly every industry. For service-based businesses, nonprofits, financial...
Halfway There: 7 Marketing Metrics to Review Mid-Year (And What to Do Next)
As we hit the halfway point of 2025, now is the perfect time to step back, check your digital marketing performance, and make strategic adjustments for the second half of the year. Whether you're a local service provider, a nationwide retailer, or a B2B consultant,...
How to Get More Google Reviews for Your Colorado Business (Without Annoying Customers)
Getting more Google reviews does much more than improve your star rating – it directly impacts your bottom line. For Colorado businesses from Fort Collins to Colorado Springs, online reviews have become the digital equivalent of word-of-mouth recommendations. Let’s explore why this matters and exactly how to earn more authentic reviews while protecting your online reputation.
Spring Cleaning for Your Website: 7 Must-Do Maintenance Tasks
Just like your home needs a deep clean every spring, your website maintenance deserves the same attention. Dust bunnies in the corners? Broken links lurking in your navigation? Slow-loading pages clogging up performance? It’s time to roll up your sleeves and give your...
Why Local SEO is More Important Than Ever for Small Businesses in 2025
In the ever-evolving world of digital marketing, one thing has remained constant: the importance of being found online. But in 2025, the game has changed. With advancements in technology, shifts in consumer behavior, and updates to search engine algorithms, Local SEO...
Marketing Cupid: Hitting the Bullseye with Your Target Audience
In the spirit of February and all things Cupid, imagine your marketing strategy as a set of Cupid’s arrows—each one crafted to hit the precise target at the perfect moment. In today’s crowded digital landscape, reaching your ideal customer is both an art and a...