by Jon Hoppin | How to, SEO
Artificial intelligence isn’t a trend anymore—it’s the new foundation of how marketing works. Whether you’re a small business, nonprofit, or ministry here in Fort Collins, Colorado, the question isn’t if you’ll use AI in your marketing strategy—it’s how well you’ll...
by Jon Hoppin | How to, SEO
The way people search online is changing faster than ever. In 2025, artificial intelligence isn’t just powering search engines — it is the search engine. Platforms like Google’s Gemini-powered AI Overviews, Bing Copilot, and other conversational tools are reshaping...
by Jon Hoppin | How to, Strategy
As August kicks off, the phrase “back to school” is everywhere. While it might seem most relevant to schools, retailers, or education companies, the truth is that back-to-school season impacts nearly every industry. For service-based businesses, nonprofits, financial...
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