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Back-to-School Season Starts Now: How to Prep Your Digital Campaigns for August and September

Back-to-School Season Starts Now: How to Prep Your Digital Campaigns for August and September

by Jon Hoppin | How to, Strategy

As August kicks off, the phrase “back to school” is everywhere. While it might seem most relevant to schools, retailers, or education companies, the truth is that back-to-school season impacts nearly every industry. For service-based businesses, nonprofits, financial...
Halfway There: 7 Marketing Metrics to Review Mid-Year (And What to Do Next)

Halfway There: 7 Marketing Metrics to Review Mid-Year (And What to Do Next)

by Jon Hoppin | Marketing

As we hit the halfway point of 2025, now is the perfect time to step back, check your digital marketing performance, and make strategic adjustments for the second half of the year. Whether you’re a local service provider, a nationwide retailer, or a B2B...
How to Get More Google Reviews for Your Colorado Business (Without Annoying Customers)

How to Get More Google Reviews for Your Colorado Business (Without Annoying Customers)

by Jon Hoppin | How to

Getting more Google reviews does much more than improve your star rating – it directly impacts your bottom line. For Colorado businesses from Fort Collins to Colorado Springs, online reviews have become the digital equivalent of word-of-mouth recommendations....
Spring Cleaning for Your Website: 7 Must-Do Maintenance Tasks

Spring Cleaning for Your Website: 7 Must-Do Maintenance Tasks

by Jon Hoppin | Website Maintenance

Just like your home needs a deep clean every spring, your website maintenance deserves the same attention. Dust bunnies in the corners? Broken links lurking in your navigation? Slow-loading pages clogging up performance? It’s time to roll up your sleeves and give your...
Why Local SEO is More Important Than Ever for Small Businesses in 2025

Why Local SEO is More Important Than Ever for Small Businesses in 2025

by Jon Hoppin | SEO

In the ever-evolving world of digital marketing, one thing has remained constant: the importance of being found online. But in 2025, the game has changed. With advancements in technology, shifts in consumer behavior, and updates to search engine algorithms, Local SEO...
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