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Five Simple Steps for Creating an Online Ecosystem

by | Strategy

Five Simple Steps for Creating an Online Ecosystem These days, the health and climate of your organization’s online ecosystem (your online presence) can be tightly linked to the success of your organization. The goal then is to effectively implement the various...

7 things Strategy is NOT

by | Strategy

7 things Strategy is NOT 1) Strategy isn’t a to-do list item Setting up an hour tomorrow afternoon to “work on strategy” likely won’t yield much. It’s something that evolves and develops over weeks–months. Think of it like a pilot...

7 components to building a brand

by | Strategy

7 components to building a brand A brand is not a company and a company is not a brand. Many people like to think of a brand like a relationship. I’ve also heard it described as a perceived expectation. For example, when I go to sit in a BMW car —...

Should you worry about an SEO strategy?

by | SEO

Should you worry about an SEO strategy? A lot of our clients come to us because they are interested in building their search engine rankings. While it is true that SEO is a very crucial  component to having users find your website, it doesn’t always mean that you...

A way too heady discussion of conversion and ROI

by | Marketing

A way too heady discussion of conversion and ROI At globalseven we get asked a ton about social media ROI and conversion rates. Unfortunately, any conversation about those two subjects seems to be rather dry and boring. I hope you forgive me for the heady and dry...