by Jon Hoppin | Twitter
Writing a Great Twitter Bio Your Twitter bio is often one of the key overlooked elements to your twitter profile. Here are a few reasons to spend the time to write a great twitter bio 1.search 2.let’s people know you’re real 3.helps people connect 4.gives...
by Jon Hoppin | Strategy
Five Simple Steps for Creating an Online Ecosystem These days, the health and climate of your organization’s online ecosystem (your online presence) can be tightly linked to the success of your organization. The goal then is to effectively implement the various...
by Jon Hoppin | Strategy
7 things Strategy is NOT 1) Strategy isn’t a to-do list item Setting up an hour tomorrow afternoon to “work on strategy” likely won’t yield much. It’s something that evolves and develops over weeks–months. Think of it like a pilot...
by Jon Hoppin | Strategy
7 components to building a brand A brand is not a company and a company is not a brand. Many people like to think of a brand like a relationship. I’ve also heard it described as a perceived expectation. For example, when I go to sit in a BMW car —...
by Jon Hoppin | SEO
Should you worry about an SEO strategy? A lot of our clients come to us because they are interested in building their search engine rankings. While it is true that SEO is a very crucial component to having users find your website, it doesn’t always mean that you...
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