by Jon Hoppin | Marketing
As November rolls around, the spirit of gratitude fills the air. It’s the time of year when inboxes fill with “thank you” messages, communities come together to support meaningful causes, and businesses and nonprofits alike reflect on the year gone by. But for digital...
by Jon Hoppin | How to, SEO
Artificial intelligence isn’t a trend anymore—it’s the new foundation of how marketing works. Whether you’re a small business, nonprofit, or ministry here in Fort Collins, Colorado, the question isn’t if you’ll use AI in your marketing strategy—it’s how well you’ll...
by Jon Hoppin | How to, SEO
The way people search online is changing faster than ever. In 2025, artificial intelligence isn’t just powering search engines — it is the search engine. Platforms like Google’s Gemini-powered AI Overviews, Bing Copilot, and other conversational tools are reshaping...
by Jon Hoppin | How to, Strategy
As August kicks off, the phrase “back to school” is everywhere. While it might seem most relevant to schools, retailers, or education companies, the truth is that back-to-school season impacts nearly every industry. For service-based businesses, nonprofits, financial...
by Jon Hoppin | Marketing
As we hit the halfway point of 2025, now is the perfect time to step back, check your digital marketing performance, and make strategic adjustments for the second half of the year. Whether you’re a local service provider, a nationwide retailer, or a B2B...
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