As we hit the halfway point of 2025, now is the perfect time to step back, check your digital marketing performance, and make strategic adjustments for the second half of the year. Whether you’re a local service provider, a nationwide retailer, or a B2B consultant, reviewing your data now can help you finish the year strong—and avoid wasting valuable time and ad spend.
Not sure where to begin? Here are seven key marketing metrics every business should review mid-year, plus what to do if your numbers aren’t where you want them to be.
1. Website Traffic: Are People Finding You?
Your website is your digital storefront. One of the clearest indicators of visibility is the amount of traffic you’re generating.
- What to look at: Total sessions, unique visitors, referral sources (organic, direct, paid, social), and bounce rate.
- Where to find it: Google Analytics, HubSpot, or your CMS dashboard.
What to do next:
If traffic is down or stagnant, consider revisiting your SEO strategy, refreshing stale content, or investing in targeted campaigns to drive traffic from paid or social channels.
2. Lead Generation: Are You Attracting the Right People?
High traffic is great—but only if it’s converting. Track the number of leads you’re generating and where they’re coming from.
- What to look at: Contact form submissions, newsletter sign-ups, quote requests, or other lead magnets.
- Where to find it: Google Analytics (with goals set), CRM software, or email platform metrics.
What to do next:
If your traffic is high but leads are low, consider revising your calls-to-action (CTAs), making forms easier to use, or re-evaluating your offer’s relevance to your audience.
3. Conversion Rate: Are Visitors Taking Action?
Conversion rate shows how effectively your marketing turns prospects into leads or customers.
- What to look at: Number of conversions ÷ total number of visitors (expressed as a percentage).
- Where to find it: Google Analytics, e-commerce dashboards, or CRM tools.
What to do next:
If your conversion rate is low, test different landing page designs, simplify user flows, improve page load times, and make sure your value proposition is crystal clear.
4. Email Engagement: Are You Staying Top of Mind?
Email remains one of the most cost-effective marketing tools—but only if your audience is engaging.
- What to look at: Open rates, click-through rates, unsubscribe rates, and list growth.
- Where to find it: Mailchimp, Constant Contact, Klaviyo, or other ESPs (Email Service Providers).
What to do next:
Low engagement? Try segmenting your list, personalizing your content, or testing different subject lines and send times. Clean your list of inactive contacts to improve deliverability.
5. Ad Performance: Are You Getting ROI from Paid Campaigns?
If you’re running Google Ads, Facebook Ads, or LinkedIn campaigns, now is the time to audit their effectiveness.
- What to look at: Click-through rate (CTR), cost per click (CPC), cost per lead (CPL), ROAS (return on ad spend).
- Where to find it: Google Ads, Meta Business Suite, LinkedIn Campaign Manager.
What to do next:
Pause underperforming ads, reallocate budget to top-performing campaigns, refine your targeting, or test new creatives. Focus on the platforms delivering the highest ROI (return on investment).
6. SEO Performance: Are You Climbing the Ranks?
SEO takes time, but a mid-year review can show you if you’re heading in the right direction.
- What to look at: Keyword rankings, organic traffic trends, backlinks, and top-performing content.
- Where to find it: Google Search Console, SEMrush, Ahrefs, or Moz.
What to do next:
Update and republish high-potential posts, fix broken links, optimize metadata, and continue building internal and external links. SEO rewards consistency over time.
7. Social Media Engagement: Is Your Brand Connecting with Followers?
Social media offers more than likes—it builds trust, drives traffic, and supports customer service.
- What to look at: Engagement rate (likes, shares, comments), follower growth, post reach, and referral traffic.
- Where to find it: Native platform analytics (Facebook Insights, Instagram, LinkedIn, etc.), or tools like Hootsuite or Sprout Social.
What to do next:
If engagement is low, evaluate what type of content resonates most. Consider mixing educational, entertaining, and behind-the-scenes content. Increase consistency and use platform-specific strategies.
Mid-Year Marketing Reset: Your Action Plan
Once you’ve reviewed these seven metrics, use your findings to set clear priorities for the rest of the year. Here’s how:
- Identify your top 1–2 weakest areas. Don’t try to overhaul everything—focus on where you can make the biggest impact.
- Set SMART goals for Q3 and Q4. Specific, Measurable, Achievable, Relevant, Time-bound.
- Adjust your budget accordingly. Reallocate budget away from underperforming channels and toward those driving results.
- Check your alignment. Make sure your marketing still supports your current business goals—those may have shifted since January.
Ready to Finish 2025 Strong?
Conducting a mid-year review isn’t just smart—it’s essential. Businesses that reflect and recalibrate mid-year are more likely to hit (or exceed) their year-end goals. And if you’re not sure how to interpret your data or what to do next, that’s exactly where we come in.
At Global Seven Agency, we help businesses across Colorado and beyond make sense of their digital marketing performance and build strategies that drive results. Whether you need a smarter SEO strategy, more leads from LinkedIn, or a fresh set of eyes on your website performance, we’re here to help.
Let’s make the second half of 2025 your most impactful yet.
