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Writing a Great Twitter Bio
Writing a Great Twitter Bio Your Twitter bio is often one of the key overlooked elements to your twitter profile. Here are a few reasons to spend the time to write a great twitter bio 1.search 2.let's people know you're real 3.helps...
Five Simple Steps for Creating an Online Ecosystem
Five Simple Steps for Creating an Online Ecosystem These days, the health and climate of your organization's online ecosystem (your online presence) can be tightly linked to the success of your organization. The goal then is to...
7 things Strategy is NOT
7 things Strategy is NOT 1) Strategy isn't a to-do list item Setting up an hour tomorrow afternoon to "work on strategy" likely won't yield much. It's something that evolves and develops over weeks--months. Think of it like a pilot...
7 components to building a brand
7 components to building a brand A brand is not a company and a company is not a brand. Many people like to think of a brand like a relationship. I've also heard it described as a perceived expectation. For example, when I go to sit...
Should you worry about an SEO strategy?
Should you worry about an SEO strategy? A lot of our clients come to us because they are interested in building their search engine rankings. While it is true that SEO is a very crucial component to having users find your website,...
A way too heady discussion of conversion and ROI
A way too heady discussion of conversion and ROI At globalseven we get asked a ton about social media ROI and conversion rates. Unfortunately, any conversation about those two subjects seems to be rather dry and boring. I hope you...
The Secret to Social Media Success
The Secret to Social Media Success I sat in a 2hr marketing meeting today for a client that I dearly love. We have been trying to get his brand of the ground for quite sometime with marginal success. As we sat together discussing...
What type of return are you getting on your marketing efforts?
What type of return are you getting on your marketing efforts? When building social media campaigns for clients I'm often asked, “What kind of ROI will I get with this investment in social media?” Some of you reading this article...