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7 things Strategy is NOT
7 things Strategy is NOT 1) Strategy isn't a to-do list item Setting up an hour tomorrow afternoon to "work on strategy" likely won't yield much. It's something that evolves and develops over weeks--months. Think of it like a pilot...
A way too heady discussion of conversion and ROI
A way too heady discussion of conversion and ROI At globalseven we get asked a ton about social media ROI and conversion rates. Unfortunately, any conversation about those two subjects seems to be rather dry and boring. I hope you...
7 components to building a brand
7 components to building a brand A brand is not a company and a company is not a brand. Many people like to think of a brand like a relationship. I've also heard it described as a perceived expectation. For example, when I go to sit...
The Secret to Social Media Success
The Secret to Social Media Success I sat in a 2hr marketing meeting today for a client that I dearly love. We have been trying to get his brand of the ground for quite sometime with marginal success. As we sat together discussing...
Should you worry about an SEO strategy?
Should you worry about an SEO strategy? A lot of our clients come to us because they are interested in building their search engine rankings. While it is true that SEO is a very crucial component to having users find your website,...
What type of return are you getting on your marketing efforts?
What type of return are you getting on your marketing efforts? When building social media campaigns for clients I'm often asked, “What kind of ROI will I get with this investment in social media?” Some of you reading this article...