Facebook vs Twitter: WHO WINS?

The battle is ON!

For eons, netizens have been arguing as to which social media site is best for businesses. A good portion insists that Facebook’s large audience and comprehensive layout brings in the bucks—while others continue to insist that Twitter’s simple yet concise format allows businesses to flourish faster and more efficiently.

There are still those who remain undecided, though. So we here at G7 would like to step in and help you figure things out. Let’s settle this match-up once and for all: Who REALLY wins in the land of Social Media?

  • LENGTH

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    • 140 vs 300+ characters, Facebook clearly wins the war on length. But is that really a PLUS? Studies have shown that people tend to NOT read lengthy posts. So if done badly, making use of those extra characters wouldn’t really help you as much as you think it should. But THEN, the usefulness of having just a little more room for expression can really help you out a bit.
    • SO WHO WINS? Facebook. Provided that you invest in creating inventive posts that would bring in the viewers. Otherwise, it’s fair game. 

 

  • VIRABILITY

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    • Despite having a larger audience, Facebook posts don’t get as much media coverage than Twitter posts. And the ‘real-time feed’ mechanism of Twitter allows you to see and be seen nonetheless—unlike in Facebook where you have to establish a strong post following before your they shoot to the top of your followers’ news feeds. 
    • SO WHO WINS? Twitter.

 

  • DYNAMISM

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    • In both platforms, you can attach photos and links to your posts. But which one really takes the cake when it comes to being dynamic and flexible? While Twitter feeds allow you to shorten links and attachments to allow room for catchy captions, Facebook posts allow your viewers to see your attachments right from the get-go. No need for unnecessary clicking. AND the ongoing feud between Twitter and Instagram makes it harder for you to share precious Instagram photos and posters via Twitter. Which personally, breaks the tie between the two.
    • SO WHO WINS? Facebook.

 

  • AUDIENCE

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    • Facebook clearly has more profiles than Twitter. But that shouldn’t be the sole basis for audience quality. Even if your business page is open for everyone to see, only those WITHIN the inner circles of those who have already liked your content are given the opportunity to access your page. That’s why there are tons of pages on Facebook covering the SAME topic—they have no access to each other’s content. It goes at a slower pace than the free-for-all format of Twitter.  People can retweet, favorite and reply to any tweet at the push of a button. More people reached at shorter time frames. No wonder tweets get viral faster. 
    • SO WHO WINS? Hands down, Twitter.

 

  • ASSOCIATIVE CAPABILITYiStock_000009230566Large
    • In Facebook, you can tag people in your posts, directly post on their walls and personally send them a message
    • On Twitter, you can reply to tweets, mention them, and directly send them a message, as well.
    • Both sites have strong association capability, which is VITAL for any business. And their level of interactions differ in levels and have different niches. On Facebook, the ability for subscribers to post freely on the wall of your page allows for a strong following without the effort. While on Twitter, the personalized mentions and replies foster a  more personal, appreciative following. 
    • SO WHO WINS? Both. You can’t knock both for tackling different aspects in Social Media Advertising.

So based on the 5 key factors we used in judging both platforms, the dominance in social media is yet to be established by either one of the two. It cannot be denied that Twitters capability of making tweets viral faster is a HUGE asset for your business, but the prominence and huge audience in Facebook should never be sidelined, as well. 

So the best option for businesses then would be to subscribe to the strengths and weaknesses of both Social Media sites and use their potential. Better to harness your creativity to more avenues than one. 

So with Facebook vs Twitter, who wins? The one with a creative mind and the smarts to pull things off.

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