Even the most hipster of all hipsters would admit to the fact that they feel some form of joy when someone “likes” their Facebook post. And we don’t blame them. A like, a comment—or better yet, a share on your posts would make up for all the time you spent thinking about what to say. It’s like a digital standing ovation. They get entertained; you get the outside validation you were looking for.

And we’re not just talking about individuals who spend a few hours on the internet, trying to find the inspiration they need to make the “perfect FB status update”. This also applies to the businesses that spend hundreds of dollars for a social media guy to think of ways to pimp up their company online. A few likes could lead you to a willing customer. A few good comments would be encouraging enough for a potential buyer. And a share would mean a brand new audience for you to showcase your business!

So it’s pretty important for a business to know HOW to post on Facebook. Yes, it’s good that you have a pool of brilliant writers who could whip up a sharp remark in a flash, but that’s not enough to get you the audience your business NEEDS. 

Here are a few tips on how to write on Facebook—and reap in the right kind of rewards:

  1. LISTEN & ASSESS:
    • The best way to know WHAT to post about is through observation. Observe the activity on your wall and on related pages (yes, by that we mean spying on the competitor’s Facebook pages). Through this, you would be able to know what type of posts catch more attention, which topics strike up interaction and which updates just get thrown into the “ignore” bin.
    • Make sure though, that you assess activities that are RELATED to your business. We know Justin Beiber can bring in hoards of pre-pubescent girls to your page, but that won’t help you sell more Permabond Two-part epoxy.
  2. Have some VARIETY
    • Everybody loves nachos. But after 3 weeks of eating just that, you’d be pretty sick to your stomach. You’d not want to see another chip for MONTHS. Same principle goes for what you post. Your audience might appreciate your brilliant blog posts about how your new hydraulic motor can lift a tractor off a baby, but if you just do the same thing over and over again, they’ll lose interest and viewership would go down. FAST.
    • So to keep your audience interested, throw in some infographics, related links and maybe funny memes to your repertoire. You’ll be surprised with their reaction. Given that you avoid posting offensive material. That’s NEVER a good idea. 
    • NOTE: unrelated, out-of-this-world posts should be considered offensive.
  3. Be NATURAL
    • Please remember that the people who read your posts are REAL HUMAN BEINGS. They are very capable of reading through your posts. They can sense it when your posts become too forced. Yes, posting about cow manure can be hard, but reaching a point where you introduce manure recipes and act like it’s a normal thing would NOT translate well to you audience. 
    • Use the appropriate tone depending on what you post. If it calls for excitement, be excited. If it’s something serious, then tone down on the exclamation points. Be yourself when you post. Think of how YOU would say it in real life. That would be a place to start.
  4. UPDATE, UPDATE, UPDATE
    • Being in the know means having the constant opportunity to jump in the bandwagon at the right time. Posting about relevant topics would give your audience the impression that your company is constantly on-the-job. And if you consistently post stuff, name-recall would then work its magic. 
    • Just try not to flood your customers with your posts. That could lead you down the “BLOCK” road. 
  5. TOP YOURSELF EVERYTIME
    • You’re only as good as your next post. You’ll never know when the next potential buyer would come by. Don’t lose out to missed opportunities simply because you relied heavily on a great post you made weeks ago. What’s on the top of your clients’ news feed is what you posted minutes ago. Keep your head in the game. Try to make your next post even better than the previous one. In the world of Facebook advertising, there’s no other way to go but UP.

Posting on Facebook is pretty much like being in a house party. If you sit there on the sofa, minding no one but yourself, you end up ignored and lonely. If you go overboard and table-dance your night away, you become the laughingstock and no one will take you seriously. But if you strike up the right conversations, meet with the right people and keep yourself entertaining, then you end up with the strongest, most productive connections you can possibly have.

And the best part about it is it’s on the internet. The whole world’s your house party.

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How are you doing on building that email list? It can be tedious, slow and tiresome but it is crucial to your marketing plan. Of all the different forms of social media out there email is still the number one way to reach your customers. That’s because most people still use email as the number one way of digital communication. If you love wordpress like we do, then we have a few great plugins that will help you build that email list with a little less effort!

#1 Custom Popups with Pippity

If you are looking for a good email popup check out pippity for your WP site. The problem with most popups out there is that they can be ridiculously annoying. Pippity does a great job of making sure that it is relevant to your users by not popping up every time you visit.  It is highly customizable allowing you to control the design, when and where it pops up, for whom it pops up and there is split testing so you can continue to tweak your capture settings as time goes on. 

 

#2 Call to action with OptinSkin

Another call to action plugin that works great is something called OptinSkin. This plugin brings a verity options by allowing you to add a call to action box in your post or on your sidebar. OptinSkin has a ton of customizable features including split testing and great analytics. It is a great product for placing at the end of your post allowing readers to subscribe after they’ve read your content. Here’s an example OptinSkin in action.

 

#3 Something a little more subtle?

If sleek and subtle is more your taste then you might want to try a smaller feature across the top of your site. Hellobar does a great job of grabbing your readers attention without being to intrusive. Hellobar displays a small strip at the top of your site with your call to action and a link (see the example below). When you click on the link you are brought to an email capture page, brillant!

#4 Grab some attention with Attention Graber

A close competitor to Hellobar is Attention Grabber. It essentially does the same thing except you have the ability to control the time delay in which the bar appears on the top of the site. You can also control the link destination as well. For example if you would rather the call to action lead to a sales page than an email capture form you can do that. Here is an example of Attention Grabber in action on MichaelHyatt.com.

These are just a few of many possibilities out there. Give them a try and let us know what you think. If you would like us to install one of these on your wordpress site just let us know we are a happy to help!

 

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In social media networking, it’s all about grabbing opportunities. Whether finding a new friend or meeting a new customer, it all boils down to how open you are to reaching out and taking any chance that comes your way.

And LinkedIn, being one of the strongest Social Networking sites nowadays, is no exception to this.

Over 160 million people have signed up on LinkedIn. That’s a lot of people. And making connections with even a hundredth of that could spell success for your business. 

Here are 5 opportunities on LinkedIn you shouldn’t pass over (which also applies to other sites):

  1. Your connections
    • These are your “friends” on LinkedIn. Those that are directly connected to you are your First-degree connections. Those are the connections you should really be putting most of your time and effort on. You already have their attention and interest—-you definitely don’t want to lose that. Keep communicating with them. Connect with them on other social networking sites (e.g. Twitter, Facebook). Ask them questions. Do everything to keep your connection strong. Or better yet, try to make it stronger. 

These connections would be your best way to create even MORE connections. 

And since we’re talking about stronger connections…

  1. Your STRONG connections
    • In the hierarchy of which-connections-to-prioritize, you would want to spend more time with connections that are progressing very well. These are more likely to bear good fruit. And by “fruit” we mean business. Proximity breeds trust.
    • To know which connections are going well, you need to be aware of those whose interests are similar to yours, and those who respond positively to anything you put out. Similar to non-verbal communication, you need to be observant with your interactions to know which ones can possibly be big-time customers, and which ones aren’t that interested. That will save you a lot of time.
  2. Recommendations
    • These are like those times when your friend introduces you to his friend who he thinks you’d totally click with. Do NOT pass this up. More often than not, your connections (especially those you regularly interact with) have connections that could be perfect customers for you. And they can notice those similarities. 
    • Those people who are connected to your first-degree connections but not to you are your second-degree connections. The better your relationship with your first-degree connections, the better your chances of hooking up with your second-degree connections. And if your second-degree connections become your first-degree connections, this ultimately brings in a larger pool of second-degree connections you can very well jump into.
  3. Groups and Answers
    • This is a great feature in LinkedIn that can help you find people with similar interests and fields. These act as convening rooms for everyone with shared interests. Joining groups can expose you to potential customers and forums that could help you with problems regarding your business.
    • Along with joining groups, asking and answering around can also bring in clients. Asking people about their suggestions, inquiries—even grievances about your field can draw out prospects like a sorting hat. And answering questions about the same can help you out as much. People just love having their questions answered. 
  4. Advanced search
    • Along with groups and answers, the advanced search option in LinkedIn can be your portal to kindred spirits outside your connection circle. Engines like these allow you to search for people who have the same interests, same plans and same field as you. Optimizing your usage of this amazing tool can be the key to opening new doors for your business. 

 

To put it all in a nutshell, getting yourself more customers through LinkedIn (or any Social media network, at that) is pretty dependent on how you find, make, and develop connections. Once you get a hang of it, the influx of clients would be so great that you’d wonder why you were even worried in the first place. 

It shouldn’t be forgotten that the internet is a ginormous hub of prospects—and all you need is a bit more vigilance in finding the right ones. Because from what we all know, in social media networking, it’s all about grabbing opportunities.  

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Pinterest has been growing at an incredible rate this year. According to Social Times Pinterest has become the highest generating sales funnel on the Internet. With conversion rates higher than Facebook and Twitter it’s hard to justify not investing time in building your own Pinterest following.

With this growing interest we wanted to give you a few tips on how to grow your Pinterest following with your Facebook account. 

Now it’s important to clarify that Pinterest will automatically update your personal Facebook profile. However, it does not automatically update your business fan page. For that reason we will focus on how to use Pinterest with your Facebook fan page. 

Just because your Pinterest account won’t automatically update your Facebook Fan page doesn’t mean that it can’t be updated. One great way to promote your Pinterest account on your Facebook page is to post links to your specific boards and pins. This can be easily done by posting the link to your board or your pin in your status update. The great thing about your Facebook fan page is that you can create a series of scheduled posts of your boards and your pins. 

In addition to adding your Pinterest links to your timeline you can also add a Pinterest tab to your Facebook fan page. This is easy and free to do with Woobox.com.  Here is one example from Woobox. 

Pinterest on Facebook

With a Pinterest tab your Facebook fans can browse your pin boards and pins without ever leaving Facebook. 

Those are a few easy ways to build your Pinterest following with Facebook but I’m sure that there are others. Have you tried these? What else have you seen?

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We all can agree that a high organic placement in Google or Bing for your companies website is an incredibly valuable thing. With the ever-changing Google algorithms it can sometimes feel a little overwhelming trying to keep up. One thing is clear after Googles latest Penguin update, social media is playing more and more of a factor in the search engine results page (SERPs). Because of the organic effect social media is going to have on where your site falls in the SERPS it is important to have a good social media strategy to address this. 

Here are two ideas that we’ve had at GlobalSeven to help you adapt your social media strategy to improve your website’s SEO:

1. Develop high quality content that your readers will be inclined to share with their followers. Google no doubt is trying to gear their algorithms to follow what people want and are actually looking for. This is why fake back links will never hold a positive place in Google’s eyes. If there is a natural flow of traffic (links or clicks) to a specific site then Google will give priority to that site. One of the best ways to do this is to create great content that people will want to share and click on. The question is how do you create that content?  As we all learned in Economics 101, it is simply a matter of supply and demand. What do people want to know? What are they asking for help on? Where there is a demand for knowledge, you cannot go wrong if you are supplying that demand with answers.

There are a few ways to find out what people are asking.

  • Search on Twitter for what people are asking questions about. We shared a tool recently that does this well. Check out InboxQ on our post about free twitter tools for awesome engagement.
  • Keep track of your retweets. People only retweet what they like and are interested in.
  • Keep track of your click throughs on twitter. When I do this I build a catalog of click throughs and the posts with the highest click throughs are usually the direction I take my content.
  • Check your Facebook insights. Facebook will tell you what people like and what they don’t. A jump in reach or talking about this is a good indictor to watch.
  • Ask a question on Facebook. Never hurts to ask!How to Use social Media to boost your seo

2. Continue to build your social media following for back links. Google and Bing do count your social media links and click throughs as back links so the more you can put out there the better. One social media platform that is often forgotten about is Google+. Nobody can prove it but it’s highly likely that Google is somewhat biased to content coming from G+. If you’re not on there and posting regularly it might be time to start.

Make sure that your site is linked to your social media account as well. This can be done by using different Facebook apps or Twitter apps to share your blog posts as soon as you publish them. Or you can use an automatic posting tool like Buffer or Hootsuite to help get your posts out there. 

In a final note I think it is wise to mention that as you build your social media following you will not need to rely on your SERP as much. The greater your following the more direct influence you will have and the less you will be affected by Google’s algorithm changes in the future. Always remember search engines follow traffic, if build your SEO strategy on a steady flow of traffic coming from your social media followers you should be on the right track.

What other ways might social media influence your SEO? What else have you seen work? We’d love to hear your thoughts. 

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Pinterest can be a fun way to find new ideas for your hobbies, but it can also be a powerful way to promote your business or product. In order to make an impact for your product you will need to build a following. There is no silver bullet to doing this, it will take time and effort, but it is worth it. Here are a few ideas to help you build your Pinterest following.
  1. Add the Pinterest follow button to your website. This may seem like a no-brainer, but have you done it yet? You would be surprised to see how many haven’t!
  2. Promote your Pinterest presence through your other social media networks such as Twitter, Facebook, Google + and LinkedIn. This can be done by encouraging others to follow you by frequently posting your pins and your boards. Each pin and board has an individual URL which you can post on any of your networks to show off your Pinterest content. Growing your pinterest following boardsgrow your pinterest following pin
  3. Start following users that you think would be interested in following you back. Like any social media network, it’s about sharing. If you are sharing others’ pins they might follow and share back.
  4. Host a Pinterest contest to bring a quick interest to your profile. Make sure you promote your contest through your social media network and your blog. Here are some creative contest ideas to get you started. 
  5. Create a User-Generated Pinboard. Think of this as a visual testimonial for your brand or product. Ask people to share pictures of themselves using your product in creative places or creative ways. 
  6. Link your pins back to your website to drive traffic. It’s important to link your pins to your pictures on your site. When people click on your pins you want them to end up on your site. Also you make sure every picture or post on your  site has a Pinterest button (as mentioned above) so people can follow you from your site.
  7. Finally, use hashtags on your pins. Just like Twitter, people search using hashtags and your content will become much more search friendly if you’ve got a hashtag.

Well, that is not an exhaustive list but it should give you a good start. What other ideas do you have to build a Pinterest following? 

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Most of us are on the hunt for better and more creative ways to use Twitter.

Here are two tools we use at G7 that might expand your Twitter impact. These tools are free and will help you position yourself as an expert in your field. 

1. InboxQ – What questions are people asking on Twitter?

InboxQ is a powerful and simple way to put your ear to the social media tracks of your industry. People are asking questions on Twitter all the time and unfortunately those questions usually go unanswered. With InboxQ you can use keywords to find out what questions people are asking and take the opportunity to respond to them.

For example, let’s say that you have a blog on skiing and reviewing ski gear, you might want to see what questions people are asking out there. Your keywords might be “skiing,” “ski gear,” and “new skis.”

Run the search and you’ll see what questions people have been asking on Twitter with those keywords.

Reply to those you want and save that search as a campaign so you can come back to it as frequently as you like. By pursuing and engaging other Twitter users you will greatly expand your community and impact.

 

2. Tweriod – Find out the best times to tweet based on when your followers are online.

Tweriod is a great tool that analyzes your Twitter followers’ online activity. Tweriod produces a graph of when the most people are online. From this analysis you can determine the best time to send your tweets. For example, using our G7 account I can see most people are online between 2 p.m. and 10 p.m. with a peak at 8 p.m. For the greatest involvement we will schedule our tweets to send between those times. 

What’s even better, is if you have a buffer.com account (which you should) you can update your buffer account with your optimal tweeting times. This is a metric you will want to review every week or two to make sure that you’re maximizing your Twitter impact.

There you have it! Two free and easy tools to help you dominate your Twitter account. Have you tried these tools before? Can you suggest any others? Let us know!

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Are you feeling stuck with your business Twitter account? It happens, and because it does we’ve got a few tips on how you can bring some life to your Twitter account making it more fun and interactive.

1. Use lists to organize who you follow on Twitter.

Many people don’t know this but Twitter has a great feature allowing you to divide the people you follow into lists. Try grouping the people you follow into lists such as: Clients or customers, your suppliers, people in professional organizations, people geographically near you, and people you respect or are trying to model your business after. Finally, create a list of people that you want to have a conversation with so you can keep track of them easily. Lists will help you focus on specific people so you don’t miss any tweets. Twitter allows you to create up to twenty different lists, so get creative!

2. Change your Twitter background.

Changing your Twitter background is always a great way to liven things up. If you don’t have a custom background it might be time to think about creating one. There’s nothing like a custom background to leave a lasting impression! Check out our post on how to do it yourself.

3. Rewrite your Twitter bio.

Describing yourself or your company in 160 characters or less can be tough, but it can be done. Think of it as the ultimate elevator pitch. Make sure to include your tag line and your city. Most importantly, add keywords about yourself or your business so others can find you in a search. In fact, Twitter will not include you in their search results if you don’t have a bio. Make sure you’ve got one!

5. Follow your customers.

Twitter is a great place to interact with your customers. If they follow you, make sure you follow them back. If they message you, make sure you message them and follow them. Finally, if they mention you, that’s worth a follow too. Twitter is meant for sharing and socializing, why not interact with your customers!

6. Run specials through your Twitter account.

Why not put Twitter to work for you? Run a special deals with a coupon code in your tweets. Advertise special sale events. Those specials will keep people engaged in your Twitter stream. 

7. Reward people who retweet your tweets.

Rewarding people to retweet your blog post tweets is a great way to increase traffic to your site. Give away an eBook, a bit of free consultation time, or even some of your product for the most click-throughs on their retweet. Give away whatever you can to get those retweets—it will be worth it!

8. Add photos and videos to your tweets.

Evidence shows that people are much more likely to click on your tweet if there is a photo or a video. Take the time to add some photos in there, people will love them!

9. Revisit your content strategy.

Pay attention to what your followers are retweeting and clicking on. That will give you a clue as to what they are interested in. If you keep your finger on the pulse of your tweeps you will be sure to give them the content they are hungry for. It’s a good idea to brainstorm some conversation topics off of what your followers are interested in. Have seven to ten ideas in your back pocket to keep your content and conversations fresh. 

Those are just a few of our ideas. Do you have any of your own you would add? Let us know!

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If you are looking to leave a bold impression with your Twitter account it might be time to think about using a custom Twitter background.

If you don’t have any graphic skills and you want to do it for free you can always use the free background designs that Twitter provides. Simply click “settings” under your profile, then click “design.” You can set your background to any of the “premade themes.” Another option is to use Themeleon by colourlovers.com. They have lots of great customization features. I’ve highlighted both of these options below.

 

To create your own custom background it takes a few more steps.

First you will need to create your own image. When creating your own image it is important to remember that Twitter backgrounds are left-aligned with the content centered on the page. This means that the left side of your image will always stick to the left edge of the browser. People will have many different sizes of monitors and browsers so it is a good idea to keep your design where people will most likely always see it. 

You can see below that I’ve used a red box to highlight the optimal space for your image without it getting covered by the main content. I recommend creating a 1280px-wide-by-800px-tall image. This size should provide adequate resolution for almost any browser window. In this example our logo and text is approximately 125px by 600px. That size should fit in most browsers. Remember this is just an image so any links you want to include will not be active.

When you’re finished with your design, upload it to the design panel and click save. Don’t click the tile box or your image will repeat in larger browsers. Finally I recommend using a common background color in your image that you can match to the Twitter background color. This creates a seamless effect on your screen. In our example my image background is black and I’ve set the Twitter background to match.

Well, time to get started! Here are some inspiring custom Twitter backgrounds to help you out. 

Not sure what you want? Let the experts help you! Contact us today!

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These days, the health and climate of your organization’s online ecosystem (your online presence) can be tightly linked to the success of your organization. The goal then is to effectively implement the various online platforms available in order to reach your target market. Sometimes it can be overwhelming when considering the shear number of platforms available, especially as today’s economy demands we keep up with the ever-evolving world of social media marketing. You may wonder which platforms are the most effective and how much work is required to implement and maintain each. In considering your strategic approach, maybe you have asked yourself, should I have a website and a Facebook page? Or will just a website suffice? Or maybe I need to bite the bullet and implement every possible avenue: a website, a Facebook page, a Twitter account, a YouTube or Vimeo account, a Google+ page, and an email capture.

At Global Seven Agency we believe that creating a robust yet easily managed online ecosystem is key to your organization’s success. One of the things we really strive to do at Global Seven Agency is to take the guesswork out of inbound marketing so that it frees you up to do what you do best. Here are five steps to consider for creating a healthy online ecosystem:

1. Build a content-rich website – It’s vital that your website warrants a reason for traffic. You want your consumer to feel satisfied while visiting your website and remember it later. Concerning the amount of content your website should contain, remember there is a fine balance between providing too little and too much information. Too little leaves one unsatisfied. Too much leaves one overwhelmed. Put yourself in your consumer’s shoes. What would one be looking for on your particular website? Is the content appealing, engaging, relevant, and informative? Does it draw them in and make them stay? It’s also important to remember that your website is often the face of your organization—your content should be easily accessible and easily navigable. Poorly constructed websites are guaranteed to keep consumers away. Website design and functionality are worth the investment. Improve your visibility by understanding and implementing SEO (search engine optimization) throughout your website.

2. Determine which social media platforms are right for your brand Today’s consumer enjoys being connected. Consider your market, your product, and your goals. Which social media platforms will most effectively reach your market and give them access to information? How much or how little do you want to interact? Watch how other organizations interact with their market. Take cues from their outcomes. Continually assess what’s working and what’s not. You may find that one platform is more effective than another. Consider dropping the ones that become ineffective time wasters. Whatever you choose, it’s vital to update frequently, which means having someone dedicated to the task. 

3. Collect every email you possibly can – The more contacts you have, the broader your reach. In addition to the standard newsletter signup option, there are many effective and creative ways to obtain emails through promotions, offers, and contests. People love free stuff, coupons, relevant and interesting information, etc. But before launching this platform, recognize that some people are a bit jaded about email signups—especially if they believe they’ll be bombarded constantly. So don’t over-email, and remember to keep your emails direct, relevant, attractive, and simple.

4. Create a plan of attack With regard to social media marketing, consider the platforms you want to implement and the time they will take to maintain. Organize who will take on the role of updating certain platforms, and decide what sorts of things your organization wants to share through each one. With your website in mind, decide how often you want to update content, what you want featured, and who will take on this role. It may take a few or many personnel, depending on the scope of your website. It’s important to stay organized and delegate responsibilities for all of the many ways you reach your market.

5. Update your ecosystem constantly Being up-to-date is key. It’s important that your market sees that you are on the cutting edge and fulfilling their needs. Having an “alive” presence means updating your content regularly and engaging on social media frequently. Maintaining this “alive” online presence is a constant job. The more they see how active you are, the more reliable you appear. And the more your audience sees you, the more they are aware of you and will remember you. It’s also important to be flexible with how you interact online. Your strategies will need to be adaptable in today’s quickly evolving social media networking and marketing world.

 

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