The battle is ON!

For eons, netizens have been arguing as to which social media site is best for businesses. A good portion insists that Facebook’s large audience and comprehensive layout brings in the bucks—while others continue to insist that Twitter’s simple yet concise format allows businesses to flourish faster and more efficiently.

There are still those who remain undecided, though. So we here at G7 would like to step in and help you figure things out. Let’s settle this match-up once and for all: Who REALLY wins in the land of Social Media?



    • 140 vs 300+ characters, Facebook clearly wins the war on length. But is that really a PLUS? Studies have shown that people tend to NOT read lengthy posts. So if done badly, making use of those extra characters wouldn’t really help you as much as you think it should. But THEN, the usefulness of having just a little more room for expression can really help you out a bit.
    • SO WHO WINS? Facebook. Provided that you invest in creating inventive posts that would bring in the viewers. Otherwise, it’s fair game. 




    • Despite having a larger audience, Facebook posts don’t get as much media coverage than Twitter posts. And the ‘real-time feed’ mechanism of Twitter allows you to see and be seen nonetheless—unlike in Facebook where you have to establish a strong post following before your they shoot to the top of your followers’ news feeds. 
    • SO WHO WINS? Twitter.




    • In both platforms, you can attach photos and links to your posts. But which one really takes the cake when it comes to being dynamic and flexible? While Twitter feeds allow you to shorten links and attachments to allow room for catchy captions, Facebook posts allow your viewers to see your attachments right from the get-go. No need for unnecessary clicking. AND the ongoing feud between Twitter and Instagram makes it harder for you to share precious Instagram photos and posters via Twitter. Which personally, breaks the tie between the two.
    • SO WHO WINS? Facebook.




    • Facebook clearly has more profiles than Twitter. But that shouldn’t be the sole basis for audience quality. Even if your business page is open for everyone to see, only those WITHIN the inner circles of those who have already liked your content are given the opportunity to access your page. That’s why there are tons of pages on Facebook covering the SAME topic—they have no access to each other’s content. It goes at a slower pace than the free-for-all format of Twitter.  People can retweet, favorite and reply to any tweet at the push of a button. More people reached at shorter time frames. No wonder tweets get viral faster. 
    • SO WHO WINS? Hands down, Twitter.


  • ASSOCIATIVE CAPABILITYiStock_000009230566Large
    • In Facebook, you can tag people in your posts, directly post on their walls and personally send them a message
    • On Twitter, you can reply to tweets, mention them, and directly send them a message, as well.
    • Both sites have strong association capability, which is VITAL for any business. And their level of interactions differ in levels and have different niches. On Facebook, the ability for subscribers to post freely on the wall of your page allows for a strong following without the effort. While on Twitter, the personalized mentions and replies foster a  more personal, appreciative following. 
    • SO WHO WINS? Both. You can’t knock both for tackling different aspects in Social Media Advertising.

So based on the 5 key factors we used in judging both platforms, the dominance in social media is yet to be established by either one of the two. It cannot be denied that Twitters capability of making tweets viral faster is a HUGE asset for your business, but the prominence and huge audience in Facebook should never be sidelined, as well. 

So the best option for businesses then would be to subscribe to the strengths and weaknesses of both Social Media sites and use their potential. Better to harness your creativity to more avenues than one. 

So with Facebook vs Twitter, who wins? The one with a creative mind and the smarts to pull things off.


In an era where blogging has become one of the most sought after means of expressing one’s self, it cannot be denied that all the hoopla allows quality of content to go downhill. Nowadays, for every good blog, there are 5 others that make you regret clicking the link that led you there. Which is why it’s recommended that you cater to a specific blog for every type of concern you have. And you have to make sure it’s a good one, too.

But then, how do we distinguish a good blog from a bad one? Or to be more specific about it, what kind of qualities should we look for in bloggers in order for us to know they deserve a subscription? 

Well, here’s a list of the kind of bloggers we need nowadays:

1. The SMART Bloggerbill_gates_400

He knows what he’s doing. He knows where he stands. He knows what he needs to do to increase viewership and  while tangibly help his readers. He’s smart in a sense that his decisions and initiatives are well-calculated and well-planned out. He uses his prowess to make his posts both viral and resilient at the same time. The Internet desperately needs smart bloggers because smart bloggers create smart blogs. And smart blogs attract and develop smart readers. 

2. The RELEVANT Blogger

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Let’s face it, we need blogs that actually AFFECT us. We need content that we NEED, if that makes any sense at all. Relevant bloggers are those that exert enough effort to know and understand their audience and their needs. Oftentimes, all it takes to be relevant is to take the time to step back and look around. This cannot be any more truer nowadays, when obsoletion happens in a matter of days—even hours.

3. The INTERESTING Bloggerconcentration

Unless it’s in a textbook and finals week is in a few days, no one reads a paragraph of something they doesn’t strike their fancy—much less a whole blog. The internet generation is a generation with an unbelievably short attention span. And we have to adapt to that. The more interesting a blog is, the more likely people would gravitate towards it. And frankly, any topic can make for an interesting blog post, it’s all in  pushing the right buttons


4. The CONSISTENT Bloggerblog-plan-consistent

No, consistent here does not mean posting a blog every 4:35 PM everyday. That’s just bordering on creepy. What we mean by consistency deals more with sticking to your blog’s purpose. If his blog is about life, a consistent blogger would mainly blog about life. Unless it’s a “random thought” blog, then consistency in blog content would be the key to building a firm and supportive readership.


5. The ATTENTIVE BloggerBusinessman

Similar to how we all need friends who listen more than yap, we need bloggers who are attentive and who are willing to listen to their audience. How would you gauge a that, you ask? Well, if their blogs are SMART enough to be helpful, RELEVANT to what we need, INTERESTING enough to make us read and CONSISTENT enough to be reliable, then you have yourself an ATTENTIVE blogger. And attentive bloggers are worth following. 



Everyone knows someone who knows someone who likes chess. Chess is probably the only sport where you sweat as much as a marathoner, yet still maintain the same BMI after. But nonetheless, centuries of prestige and elitism have showed us the amount of brilliance and skill it takes to win a chess match, let alone be a world champion. 

And yet, when you look carefully, there is more similarities between mastering chess and mastering Social Media marketing than what meets the eye. Take for example these 7 principles: 

  1. Sometimes you WIN, sometimes you LOSE
    • 2013-04-29_1204Let’s face it: you won’t be on the trending list forever. Getting there is hard enough, staying there for a prolonged time is near-impossible. You’ve never heard of a chess Grand Master come out of a season with a zero-loss record. Heck, even Deep Blue lost to Kasparov at least once. It’s the art of accepting and adapting to the ever-turning wheel of cyber-fame that makes the difference between a one-hit wonder and a resilient success. 
  2. Practice makes PERFECT
    • In case you’re unaware of this, but Chess GMs need to gain hundreds (even thousands) of officially recorded games just to be considered for grandmastership. The same is true for SEO. Visibility and a stubborn presence (stubborn in a good, I’m-always-here way) allows you to be there when booming opportunities happen. This however, is not a permission for you to spam people’s feed to death. No spam. Not even a BIT.
  3. It’s not always YOUR move
    • Chess is a two-player game where both players move alternately. It’s you against another player. Social Media is a you-against-the-rest-of-the-world game. It requires you not only a smart “mouth” but also attentive “ears”. Simply put, you need to learn how to listen. We ought to grow out of our selfish, teenage selves. Success in cyberworld is not based on how we see ourselves. Which leads us to the next point…
  4. It’s all REACTION-BASED
    • The best chess players are those that can adapt to every situation being thrown at them. Whether it may be a double rook sacrifice or a space clearance, they observe how their opponents react and they strike accordingly. They watch and study every single detail and adapt their gameplay to the game move by move. Social Media should be treated the same way. Future ventures and posts should be based on how your audience reacts and not how you yourself reacts. This is why listening is important. 
  5. Textbook Plays aren’t FOOL-PROOF
    • Despite the numerous known tactical plays of chess, it’s always a different game every time. Various reactions merit various results. Which makes chess (and SEO, at that!) a game where you can’t rely on good old-fashion textbook plays. People come up with new tactics every time. Those who are creative and adaptable enough to set-up sound fallbacks and plan Bs are those that win. 
  6. Results aren’t INSTANT
    • 2013-04-29_1205Chess games can take HOURS. Social Media results can take DAYS (even MONTHS!) before any significant traction happens. Patience happens to be a virtue. And it proves well in these scenarios. Keep listening, keep watching and keep waiting. If you’re doing things right, success is bound to happen. 
  7. Timing is KEY
    • In chess, if you move too slow, you lose. If you move to quick, you lose. Same goes for Social Media. Be current. Stay relevant. Keep adapting. Your business lies on the hands of your consumers. Consumers that have individual, ever-changing minds. Time your moves right and BAM! You win. Big time.

[Disclaimer: Mastering the art of Social Media does not make you a better chess player than Garry Kasparov.]


Oh the internet. The beacon of new-age communication. It has brought us countless advancements that have not only benefitted us in a communicative sense, but also in our own personal perspectives. 

But with that, also comes the rise of some mindsets that have been presumed to be stable, trustworthy principles that should be followed by the net-dependent businessman. Well, let us, here at Global7 help shed light onto the gray areas of Social Media by giving you FIVE common yet, commercially detrimental cyber-norms:

    1. Sometimes, the unique things you stumble on in the Internet are great gatherers of likes, & feedbacks. But that doesn’t mean you should let ANYTHING that’s remotely unique bypass your content firewall. There are instances—and these instances happen quite often—that the things you find weird or unusual happen to be that way for a good reason: They border on the inappropriate. They may be unintentionally offensive, politically misleading or just downright senseless. This is a good way to use your instincts in filtering such content. If you are sure that it’s funny, interesting and most of all, unoffending, then go ahead, post away. 


But if it elicits this kind of reaction, then NO. Delete it. 

    1. It’s great that you’re very enthusiastic about your product (and we’re not saying you should stop advertising it), but if you continuously go on and on about it, people would automatically assume your one of two things:
      1. A bot. That you are programmed to talk about your products and only that. Nothing else. And that you’re more likely to spam than otherwise.
      2. A shallow, self-absorbed, monotonous bot. Face it. People will still think you’re a bot either way. End of story.

So try to add some form of diversity into your tweets. Don’t retweet your own tweets for like 15 times. In fact, don’t retweet your own tweets at all. Don’t badger potential customers about your product even if they seem to be very interested. Keep your communication natural. 

Think of it this way, if you happen to strike an hour-long conversation with a man who can’t stop yapping about his kittens, wouldn’t you become quite sick of him—and kittens?


Well, maybe not the kittens. But you get the point.

    1. While it may showcase how wittingly humorous you are, the amount of backlash you get from that clever, subliminally dirty joke isn’t worth it. Aside from the fact that maybe half of your followers won’t even get the joke, the other half would most probably end up thinking you’re some green-minded internet troll. You carry the image of your company (and its integrity) through your online presence. Sacrificing that for a few snickers and an occasional “LOL” doesn’t seem like a good deal. 
    1. No. Absolutely not. It should be remembered that the people you interact online are your potential customers, not your beer buddies. Formality should be observed (like in every business meeting) to maintain a balanced, professional atmosphere between you and your clients. 


But who knows? Quick-witted rudeness may be just what your customers need right now.

    1. Well, yes there is. Smileys (or emoticons in general), are a virtual reflection of the mood you project to your followers. If you put a smiley after your tweet, you would seem happy and optimistic. But if you put 5 different emoticons in the same sentence, then you’ll end up looking crazy. Or bipolar. Smileys are there to brighten up the atmosphere, not to make it more confusing. For a list of smileys you can use, check this thread out.

There are more not-so-appropriate principles out there, some more obviously wrong than the others. But putting into mind these five would give you a clear enough image of where to draw the line on your online presence. It all boils down to your own discretion. You choose what gets posted and what doesn’t. And you (and your company) would reap the rewards or face the consequences of those choices. Just remember to trust your gut-feel and keep your moral compass pointed north, and your path to cyber-success is not far off.


Probably one aspect in online marketing that’s taken for granted more often than not is emailing. This is where you get to talk to your clients in a more personal, in-depth manner. Yes, you’ve gotten their attention through your Facebook ads, but the self-selling doesn’t end there. In fact, maintaining your professional image becomes more crucial in this stage.

Which is why we give you some VERY important tips when emailing your current (or potential) clients: 

1.  Email Address = First Impression

  • When people say they don’t judge a book by its cover, they are partially not telling the truth. Because the moment we open our inbox (and especially when we have 20+ new emails), we scan them by sender and subject. The sender, especially. Your email address is like your name. If it doesn’t match up to the seriousness of your subject then they would automatically think it’s some sort of spam. If you can’t manage to have your own email domain name, then at least make your email address formal (like your REAL name). Because when you come to think of it, people would rather read an email from than

2.  Subjects are everything

  • But even with a very professional-sounding address, much care and attention should also be put into your email subject. If it seems very “Spam-ish” (e.g., “OH WOW! YOU’VE GOT TO READ THIS!”), then most people would treat it that way. So make sure you send your messages under a subject that not only seems professional, but also catches the interest of your recipient (such as, “Scholarship Opportunity” or “Business Inquiry”), lest you find yourself in the spam box pretty soon. 

3.  Formatting matters

  • If you’re not a fan of those glittery, multi-colored chain letters, then DON’T format your emails like that. Use ONE (and just ONE) font throughout your email. Only use bold, italicized, underlined, or color change to emphasize important points. Don’t add photos or GIFs if it’s not necessary. And rather than have one huge chunk of a paragraph, try to divide your ideas and points into several smaller paragraphs. It makes them easier to digest. 

4.  Go straight to the point

  • Say the most with the least words. Not everything requires a 2,000-word essay to support it. If you wish to have a thorough discussion on some things, then maybe a call would be more appropriate. Sending lengthy emails would only give you the risk of being ignored or put off for another time. 

5.  Calm down on the signature

  • People know who you are after the first email. That’s what smart, witty introductions are for. If you send each and every email with an accompanying five-paragraph description of how powerful and influential you really are, chances are you’ve lost that client by the third email. Just look at it this way: you wouldn’t elaborately introduce yourself to someone when you’ve met them before. Save that for the sales pitch.
  • For a more acceptable signature (if you really need to), simply state your name, position, and company. And make sure it looks neat and professional.

Basically, sending an email requires the same effort you put into introducing yourself to a stranger personally. You have to look and sound like you mean business. Because however you present yourself to your clients online, would automatically reflect on how you’re going to handle them face to face. Simple as that. 


Your cyber-existence is no doubt a huge benefit for you and your business. It makes you reach out to more people, it becomes an outlet for cheaper (even free) advertising and it gives you an effortless peek into the mind of your potential customers. But along with those benefits come the responsibilities of being a netizen. These responsibilities allow you to have a better, more holistic presence in social media—or in the internet as a whole.

We here at Global Seven, aim to give you the best image you can have in social media. But not without letting you understand why these responsibilities are very much necessary in the whole process of achieving success through social media.


• This cannot be any more important for you. Based on the not-so-graceful demise of certain personalities—even businesses—because of a single catty tweet, it’s NEVER a good idea to be impulsively vocal about certain sensitive issues (sarcastic it may be or not). Remember that what you’re about to tweet would be read by thousands, even millions of people. And they may get the pun, the humor or the irony behind it. Or they may not. Either way, you’re bound to find yourself in a lot of trouble.

• So next time, before you post that not-so-nice remark about certain social disputes, think of these wise words from a wise man: “If you’re not willing to say it to their faces, don’t tweet about it”


• In this time of Facebook and Twitter, if you retweet/share something, it’s as if you said it yourself. Sharing the opinions of others equate to you supporting them, whether this may be the case or not. This is also true for trends. If you continuously berate the presence of a revolting trend, you then add to its continuum by mentioning it. This does not help negate its online presence. It only worsens it.

• Instead of being so against these outrageous notions, try to counter it by posting about the good things in life. Fight fire with water. It’s more effective.


• The whole idea of you being in Social Media is for you to test the waters to see what works and what doesn’t. And a big part of testing is by being aware of what they want and seeing if there are ways of relating those “wants” to your product/business. Yes, despite what we said about perpetuating horrendous trends, we don’t and would never knock the importance of trends. Knowing what the current trends are would allow you distinguish what the possible routes for networking are. Common sense would tell you which routes would be good for you to take.


• Another big part of testing the cyber waters would be trial and error. Monitor how your posts/tweets are doing. Which ones had more activity? Which ones had a more positive feedback? Asses how your feeds affect your followers. And you’d know, from what you’ve posted, which topics to tweet about in the future.


• Oftentimes, tips on what to/what not to tweet aren’t seen at upfront. Go beyond the hashtags and see what underlying factors affect the virality/catchiness of your posts. Is it the way you tweet about your business? Is it the tone of your tweets? Go deeper and assess your cyber presence even more. You’ll be surprised at how deep it really is. The whole concept of “not judging the book by its cover” extends to this aspect of interaction, as well.

The internet is a large place. It is an endless resource of opportunities. But just like everything else in life, careless usage of this resource could spell an insurmountable amount of trouble for you and your business. You need to take good care of your online reputation. It’s the biggest, most influential one you have. Play it wrong and you’ll risk getting into a lot of trouble. Play it right, and you’ll find yourself on top of cyberworld.



Pinterest has been rapidly growing to become one of the leading social networking site. It’s user base has grown at an exponential rate since the day it was launched. Pinterest has now reach a point where it’s traffic is competing with highly known social sites such as Youtube, Reddit, LinkedIn and Google+. Statistics alone say that venturing to it would be a really great idea.

If your business’ products or services is more on visual side and you want to gain more attention on your social media presence, then pinning your products or services on this site is indeed a great choice! Now let’s start pinning by learning these few easy steps on how to get started!


1. Create an Account

First thing to do is go to and click on “New to Pinterest? Join as a Business”.  But, if you already have an existing Pinterest account and you want to convert it into a business account, just click “Convert your exisiting account”But take note that once you convert your personal account into a business account, there’s no way to revert it back into a personal account.


But there’s also another way of signing in, if you have any other social media sites such as facebook or twitter, you can also sync it and in that case would have been an easier way to sign up Pinterest.



After receiving an invite from Pinterest, you are now ready to start up and edit your account. And if possible, hope your account’s name is same as your other social sites account so there would be uniformity to your business’ brand. And it is also important to follow relevant topics or boards that is related to your business. For example your business is about food, then I suggest you search boards about food.



 2. Create your own Board

The board is an area where your product’s images would be pinned/posted. It is like your folder of a certain pin’s genre. Here’s some steps on how to create your own board.

  • First, go to Pinterest’s menu tab. And on the upper right side, you’ll see the add button or link, click it.
  • Now once you’re done clicking it you’ll eventually see the add box, and after you see the three options in it, click the Create a Board.

After that, you will see the Create a Board option, there you can type everything that is necessary on to your board’s content. And after typing the necessary information, click the Create Board button, and there you’re done and all set!


3. Pin your Products!

This is the best part in here. You will now be able to post or pin your product’s images. It is where you get the chance to showcase your product. But when you pin your product, make sure your product’s picture looks enticing or attracting so that you would have more chances to lure customers in buying or availing your services. And to do that, one must be really creative and innovating. But anyhow, here’s how you pin your product’s pictures.

  • Again, go back to the menu tab, and click the add button or link.
  • Then there goes the three options, and this time click Upload a Pin.


  • After that the Upload a Pin option will appear. Just a bit of advice, when you write your caption on the picture, make sure its relevant and accurate. If possible, make it more inviting so that people viewing it would be tempted to avail your service.



  • Now you’re done and all set! You’re now ready to show and sell off your products or services! When you upload many pictures, just repeat the steps on no.3.


Photo courtesy of Paul Henrick Garcia


 4. Google Analytics

Google Analytics helps you track down your Pinterest profile traffic statistics, like your top pins. In this case, it can help you give an idea of what’s the best thing to pin in the future. This is a great way to see how far you have come and tweak your pins and boards for the best results.


And also, don’t forget to communicate with your followers. For example hold some small contests or giving random giveaways. In this case, this will help drive traffic on your profile.


We’ve all had those days where our mind just spews out brilliant, Pulitzer-esque ideas that just beg to be written. And we bask in the felicity of not having to wrack our brains for inspiration and will power. It’s just pure writer bliss. But then we’ve had more days where we find ourselves in the middle of nowhere, with nothing to write about and no motivation in sight. We just sit there, huddled in a dark corner, begging our minds to just come up with something. We’re lost, lonely and completely out of it.

But the funny thing about it is, is that we really don’t have to be. We live in a world that’s overflowing with literary stimuli. And our brains are completely capable of tapping that stimuli and molding it into written masterpieces. We’re just not looking into it hard enough—And it’s not even THAT hard to find.

In fact, from where you are right now, you have 5 areas you can find a work of art in.

1. Your PAST – Unless you’ve lived under a rock your whole life, you must’ve had at least SOME exciting things happen to you. You can write about any one of them. Relate them to a central theme. Chop them up and write them in an epistolary manner. You have your whole life to write about. If you’ve learned anything from your experiences, you should try to share them with others. And no, it’s not being conceited and self-indulgent. It’s simply allowing the world to see that you, as a writer, are still a human being and still go through life like they do. Writing about how you fell down and got back up would not only be a form of release for you, but it would also be an opportunity for you to inspire and encourage others.

2. Your SURROUNDINGS – Take five minutes off your time and look around. What do you see? A couple fighting over what to buy? Then write about marriage or love or romance. Is your child playing with his favorite toy? Then write about family or childhood or joy. Are you completely alone? Then write about loneliness or solitude or independence. It’s all a matter of perception. You just have to use your imagination and create a new world based on the one you live in at the moment. Grab scenes from your surroundings and make up your own reason as to why it ended that way. Hypothesize why your mailman always smiles when he gives you your letter. Give reasons as to why the same birds chirp the same song on the oak tree in your backyard. Be intrigued with the most un-intriguing things in your life. Your world is actually as mundane as you’d want it to be.

3. Your PHONE – Do not be afraid to take inspiration from the already inspired. Chances are, their inspired-ness is infectious. Go through your phone’s messages. Find inspiring messages and write about how you feel toward them—or better yet, write about the same idea. Deepen them even more. Ground them with your real-life experiences (see number 1). Convince other people that there is something beyond those few wise words. Some people might have already arrived at the same conclusion, but that doesn’t diminish the importance of expanding an idea. The act of simplifying complex ideas can spell the difference between changing a few smart minds to impacting countless passionate hearts.

4. Your BOOKS – A book in itself is an adventure. Open one and be inspired. That’s all you need to do.

5. Your DREAMS – Contrary to writing down your past experiences and sharing what you’ve learned from them, using your future plans and aspirations as inspirations would mean allowing yourself to create written model of your perfect happy ever after. You are the protagonist of this story, and you get to experience the joy of seeing your wildest dreams “come to life”. You get to redo mistakes you’ve done in the past, and finally be able to correct them. You get to experience that love you’ve been dying to have. You allow people to see what you would have written in your journal. You open up a new side of you. Your dreaming, scheming and believing you. And who knows? Someday it might just come true.

So it’s NEVER an excuse to not be inspired enough to write. Sure, it may not be the best article there ever was, but who cares? Nothing ever is. Just don’t tell yourself that you can’t do it and that you have nothing to write about. Because the saddest day a man will ever have in his life is when he convinces himself that his life’s story is not worth reading.



Everyone wants a good laugh. And oftentimes, we unknowingly invest with it. We strengthen relationships, seal deals and fall in love with it. Whether you believe it or not, our laughter can take us way beyond the effort we put into making that witty comment.

Which is why humor, for the most part, can be a great tool for you to bring in customers via social media. Yes, it’s not as personal as an inside joke between you and your best friend, but it CAN bring you and people you don’t know in ONE direction. And that’s what makes it beautiful. Haha. See what I did there? Okay. So that wasn’t as good as I thought it would be. But really, humor drops the tension between you and your not-so-close reader. It’s a great way to interact WITHOUT the interaction.

So what do you need to be humorously economical?


    1. A FUNNY BONE – Let’s face it. Not everyone is meant for comedy. Well yes, they can come up with a witty joke every once in a while. But we’re talking about a regular update here. You need someone who you can rely on cooking up a good meme on day-to-day basis. Don’t try it if you know you’re not funny. Or try it. You know, to be ironic. Whatever floats your boat. Just as long as you’re sure of your posts’ hilarity.

All up to you, brah. All up to you.

    1. SOUND MORAL BOUNDARIES– Keep your jokes clean. Plain and simple. If you’re unsure whether your latest tweet sounds like a double entendre, then DON’T post it. You don’t want to risk your reputation if you’re not willing to bear the burden of backlash. Have you heard of those people who went viral for tweeting insensitively? You know what happened to them?

      Yes? Well, there you go.

    2. A STRONG & UP-TO-DATE GUT– The ability to test the waters and see what works and what wouldn’t is essential for any person who wants to be funny. Hit it right, and the retweets, likes and favorites would come rushing in. Hit it wrong, and you might just find yourself in the middle of awkwardville. Check the “trending” bar for inspiration. Read your news feed to know what’s up. Read the newspaper. Keep yourself updated and if necessary, ride the bandwagon.

      But remember to get off it at some point.

    3. AN OPEN EAR – Be open to criticism. It helps you learn. Really. Sure some of those guys are just trolling, but if you’re open-minded enough, you’d know which comments to take in and which ones to throw out.  Besides, you’re trying to lure THEM, not the other way around. So listening to what they have to say oughtta do you some good.

More good than you can imagine.

  1. A SERIOUS SIDE – We all want to be funny all of the time. But different times call for different tweets. Be sure to remind your audience that you are actually a legit business and that you sell REAL products. Oftentimes, funny business tweeps get confused for parody accounts. People laugh at their tweets, but refuse to take them seriously when they really are. You can alternate your serious tweet with a funny one. Think of it this way, your business is a to-die-for bachelor and your humor’s the toupee that makes him look even better.


…And it needs to match.

You see, being funny isn’t supposed to be something you keep within business meetings and lunch dates. It’s supposed to be shared and used to bring in MORE people to have lunch dates with. It’s like a warm hug you give to everyone who passes by your home. When done right, becomes endearing rather than hella creepy. So go, brethren, go sprinkle the world with laughter. Make a toothless child smile and a toothless man grin. Be a responsible comedian (or hire one!) and watch as your business grows. You not only reap in the giggles and gurgles from the people you entertain, but also the ka-chings and ba-blings that come with it. 😉



Let’s face it. We do stuff to please people. 

But in business, it’s all about pleasing the RIGHT kind of people. And frankly, not everyone falls into that category. For every five people you happen upon on any social media platform, you’d be lucky if you’ll be able to find at least ONE who would be genuinely interested in what you have to say—-and that’s not even an assurance of a successful business transaction! 

You have to know the audience you aim for. You continuously search for potential customers, and cater your interactions to their interests or trends. 

And don’t be surprised with the many types of people you would see browsing through your Facebook page. They each have their own specific importance to your online presence. And knowing what they are, and how they help you out is as important as knowing what to post and how to post it:

  1. The reactor
    1. These are the readers that like, comment and just simply interact with virtually everything you post. You can post about how your new 4-wheeled motorcycle could be the next ATV, and reactors would—after less than 5 minutes—like your post and comment on how much genius overflows from the mere idea of adding 2 extra wheels to your bike.
    2. They sometimes are very enthusiastic customers who loved your product, or they may even be non-buying Facebookers who just simply LOVE your posts.
      1. They may become very annoying at times, but the image it puts out to potential buyers can be very helpful on your part. Just look at it as positive testimonials. For free. Potential buyers would then see the capability of your service and quality of bringing in loyal, enthusiastic customers. Similar to how groupies help increase the popularity of a rock star. People would start wondering why this bunch of girls would start screaming and shouting once some relatively unknown fella arrives, which would soon cultivate enough intrigue for them to go buy his music. 
      1. Interact with them. Tell them that you’re welcome and that you would love to be of their service the next time they want to buy your product. This would also encourage the once-passive onlookers to inquire about other related products which you might have. Engaging in a related conversation with these “reactors” would show how involved you are with your customers.
  1. The heckler/troller
    1. They are those netizens who just want attention. They post discouraging comments on your wall, challenge the validity of your claims, and show pictures of competitors saying that theirs is better than what you offer.
    2. They also love to engage in arguments regarding principles and issues (which may or may not be related to your business). Their main goal is to cause ruckus and controversy. And more often than not, they are simply people who would want to see how a simple statement or comment would create an online debacle.
      1. Controversy brings in the crowd. It may not be the kind of controversy that was aimed to show your business in a positive light, but at least it brought in the curious observers. And if you handle their challenges soundly, not only will you be able to throw a curveball at the hecklers, but you could even convince people further about how your product is the best option.
      1. Engage them, but NOT at their level. Do not go ballistic. Handling hecklers would be the perfect opportunity to be the BETTER man. And you would also be able to further justify the strengths of your products through an organized, thorough response. If you personally believe in your product, then no amount of heckling can be too overwhelming for you.
  1. The Passive Onlookers
    1. These are the non-responsive, non-engaging readers who really don’t do anything to your site. They just browse, read and keep their reactions to themselves. They have things to say, but would rather keep it to themselves and wait for others to ask the same thing.
    2. More often than not, a huge bulk of your potential buyers are from this category. They would rather assess on their own how your business, succeeds in the type of products you put out and the type of interaction you have with your clients.
      1. Because they actually BUY your stuff. They are the main reasons as to why you put up with annoying overly enthusiastic “reactors” and harassing “hecklers”. Their perception of how you answer inquiries, guarantee quality and advertise is what matters most.  And making sure you have a great online image can be make-or-break when it comes to these guys.
      1. Aside from formulating good social media posts for them, make sure you also acknowledge their presence. Not that I’m asking you to name them one-by-one, but rather, try to cater you posts to them. Encourage interaction between you and them. Post questions and encourage them to answer. Listen to what they prefer and if you do land a deal with some of them, ask them what parts of your online campaign made them choose you over the rest. That way, you’d know what your strengths are, and you could spend more time cultivating them.

 So the next time you check your Facebook page and your twitter account, take a good look at the people who liked your status, retweeted you, and replied to your posts. Talk to them, engage their questions. They may or may not be a willing customer, and they may not even be the type of customer you would WANT to talk to, but you know one thing is for sure: You CAUGHT their attention, and taking advantage of that can open doors of possibilities you can never have with a simple status update.